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Chengde Cultural Industrial Park of heyday Dynasty, China

1、 Basic information of the project


The project is divided into two phases. The first phase is the cultural industry park of Chengde, and the second phase is the cultural and creative industry base of Chengde. The project is located in Yuanbaoshan scenic spot of Shuangluan District, with a total investment of 4.918 billion yuan (1.2 billion yuan for the first phase and 3.718 billion yuan for the second phase), covering an area of about 2200 mu.
The main buildings are: large scale live show "the golden Dynasty Kangxi ceremony" performance theater, cultural boutique Gallery, Dingsheng plum garden, international cultural exchange center, international cultural and creative center, art museum, Dingsheng pipe Museum, Dingsheng calligraphy and painting academy, phase II project of Xinggong hotel.
The construction started in 2010, and the projects that have been completed and put into use now include: the performance theater of the grand ceremony of Kangxi of the heyday Dynasty, the grand Royal Lantern Festival, the Dingsheng calligraphy and painting academy, the art museum, the Dingsheng pipe Museum, and the Dingsheng Harley Club (phase I of Dingsheng · Meiyuan).
The projects under construction include: Dingsheng plum garden, cultural boutique gallery and apartment for the elderly.
The projects being planned include: International Cultural Exchange Center and international cultural and creative center.
With the strong support of national, provincial and municipal leaders and all walks of life, Dingsheng cultural industry park has been successively rated as "the fifth batch of national cultural industry demonstration bases" by the Ministry of culture of the CPC Central Committee It has been selected as "advanced collective of national tourism system" by National Tourism Administration, awarded "National May Day Labor Award" by all China Federation of trade unions; it has been listed as one of 30 major cultural industry projects in the "Twelfth Five Year" cultural revitalization plan of Hebei Province (2012-2015); it has been rated as "the most favorite tourist destination in 2016" by Hebei Provincial Tourism Administration It has been selected as "top ten tourism investment enterprises in Hebei Province" by Hebei Provincial Tourism Commission and "Hebei business card" in 2017 by Hebei brand Festival Organizing Committee. And the two industry platforms built by heyday for six years: China Tourism Performing Arts Alliance and Chinese film alliance, which are highly recognized and praised by the industry.


2、 Projects built and put into use


(1) Large scale live performance of the grand ceremony of Emperor Kangxi
The core project, the grand ceremony of Kangxi, the core project, has performed more than 1000 performances since June 2011. It has received nearly 1.5 million tourists and has a comprehensive income of about 300 million yuan. The live performance is directed by Mr. Mei shuaiyuan and is planned by well-known music and cultural figures such as Tan Dun, Yu Dan and Ji Lianhai. With the technique of freehand brushwork, the magnificent and legendary life of Emperor Kangxi is vividly demonstrated. The whole play is composed of five acts: Prologue, chasing deer, Tianwen, Tianlai, Tianming and tiantianxia.
Relying on the natural scenery of Yuanbaoshan scenic spot in Chengde City, the performance built a 360 degree rotating stage of nearly 2000 square meters in the 7000 square meter performance area, installed the largest stage machinery equipment in China, more than 100 lighting scenes, and with the help of nearly 3000 sound and light equipment, 600 performers and 100 horses performed together, presenting a magnificent and shocking performance for the audience. Over the past seven years, the performance has been continuously improved, including stage water system, water explosion point, laser space-time tunnel, rubber raceway, 3D naked eye lighting effect, etc., to achieve the breakthrough in science and technology of live performance, and perfect integration of historical, artistic and technological elements.
(2) Royal Lantern Festival project
In order to deeply explore the royal culture, highlight the folk culture, and form the all season tourism format, our company has successfully held five golden Royal Lantern Festival since 2013. It has received more than 530000 Chinese and foreign tourists, with a comprehensive income of 63.45 million yuan. It integrates the Lantern Carnival, folk intangible cultural heritage performance, folk handicraft display, and special snacks. The national intangible cultural heritage exhibition and folk arts and crafts with unique charm highlight the "good-looking" and the unique national intangible cultural heritage exhibition and folk arts and crafts, highlight the "fun", and the pure and authentic flavor food highlights the "delicious", giving people a happy and unforgettable journey through time and space. Strive to build the prosperous Royal Lantern Festival into an annual brand Lantern Festival in northern China.
(3) Dingsheng calligraphy and painting academy project
Established in 2011, Chengde Dingsheng calligraphy and painting academy is the largest private calligraphy and painting academy in Chengde area, and is also an important part of Chengde Dingsheng cultural industry park. It aims to enhance the artistic atmosphere of the industrial park, improve its popularity and expand its social influence. Dingsheng calligraphy and painting academy has perfect supporting facilities. It is a calligraphy and painting academy with functions of exhibition, collection, research, education, communication and service.
Dingsheng Academy of calligraphy and painting aims to carry forward the excellent cultural and artistic tradition, condense, cultivate and promote art talents, and takes creating a high-level and high-level professional team of art research and practice as its own responsibility, and strives to build itself into a cultural and artistic platform for the city and even the whole country for internal and external exchange.
Dingsheng calligraphy and painting academy has more than 30 special calligraphers and painters. Covering mountains and rivers, flowers and birds, figures and oil paintings, etc., most of them are famous artists. The total area of the academy is about 5000 square meters. The whole building is three floors above the ground. The first floor is the exhibition area, with a total area of about 1500 square meters and the exhibition line is 300 linear meters. The second floor "cuiyuntang" Gallery covers an area of about 400 square meters, and the exhibition line is about 180 linear meters. It displays and sells the fine works of famous calligraphers and painters in the city and in China. On the third floor, there are ten creation rooms, which provide space for our academy and temporary visiting calligraphers.
Dingsheng calligraphy and painting academy has successfully held many large-scale exhibitions (2015 "ink and wash" national tour exhibition), collection and creation of "pen song Kuancheng", pen exchange activities with Tianjin Calligraphy Association, Dingsheng culture lecture hall, training class of Chinese calligraphy training center, Dingsheng micro photography and other art activities.
(4) art museum projects
With an investment of 200 million yuan, it covers an area of 12000 square meters and a construction area of 6000 square meters. It mainly focuses on art exhibition and exhibition, and the supporting facilities include conference room, academic lecture hall, painter's studio, etc.
(V) Dingsheng Harley Club (Dingsheng · Meiyuan phase I) project
The club covers an area of 66000 square meters, with a total investment of 300 million yuan and a construction area of 3000 square meters. It is composed of exhibition area, catering area and club. When Dingsheng put forward the slogan of "travel by Harley", it caused a warm response from the industry. There is a Harley club in China and even in the world, which does not seem to exist. It has more than 100 Harley motorcycles and more than 10 high-end security vehicles. It will build a top-level Harley club with high taste, integrating leisure and entertainment such as display, Western food, locomotive maintenance, cycling, wine storage, cigar tasting, etc., and may be the largest Harley locomotive culture platform with the largest number of locomotives and the most complete functions in China.
(VI) Dingsheng pipe Museum Project
Here is a quiet and almost mysterious world. The largest and most prosperous pipe Museum in Asia and China, with a total investment of more than 200 million yuan. There are nearly 10000 pieces of exquisite pipe, which are divided into two parts: the ancient pipe culture exhibition area and the modern pipe culture exhibition area. Each pipe tells an unusual history. In the first two successful China Chengde international pipe art exhibitions, more than 50 pipe masters from more than 30 countries, as well as a large number of domestic and foreign pipe culture lovers, with a transaction volume of over 100 million yuan. On October 20, 2019, the Fifth China Chengde international pipe art exhibition was successfully concluded.


3、 Projects under construction


(1) Dingsheng Yuanbao Street project:

The project, with a total investment of 650 million yuan, covers an area of 130 mu, with a total construction area of nearly 28000 square meters. It adopts Chinese style antique architectural style and consists of characteristic tourist souvenir area, pedestrian street, catering area and inn area. It receives more than 10000 tourists a day, which is an important supporting element for live performance and comprehensive commerce.
(2) Dingsheng · Meiyuan project:
The project is located in the "21st century summer resort" Cultural Tourism Industrial Park, with a total investment of 720 million yuan, covering an area of 360 Mu and a construction area of 30000 square meters. It includes six parts: Plum Blossom cultivation experience, theme amusement, health adventure experience, theme wedding, sports experience and Canyon exploration. It mainly includes five Flower Valley, plum blossom exhibition hall, Jiangnan tea house, Harley exhibition area, children's entertainment city, sightseeing train, wedding photography base, catering service facilities, etc.
The project combines western modern art and Chinese classical culture, integrates three-dimensional three habitat recreation into one, integrates day and night entertainment into one, takes international classic architecture and Chinese quintessence plum blossom as carrier, and creates a unique health and leisure landscape park with strong exotic flavor. The project is connected with the live performance of Yuanbao street and Kangxi grand ceremony of the heyday Dynasty through pedestrian bridge. The three major projects complement each other, fully integrate and complement each other, and play an important role in promoting regional economy, improving urban taste and showing the charm of Chengde four seasons tour. After the completion of the project, it is estimated that the annual business income will be 150 million yuan, the profit and tax will be 60 million yuan, and 450 jobs will be arranged.
(3) senior apartment project:
Located in the south of Xinggong Hotel, close to Shuangta mountain scenic area, it is an ideal location for the elderly to live, live and recuperate.
The project covers an area of 66588 square meters, with a total construction area of 20773 square meters. It is composed of 1 service center, 5 hotel apartments and 17 Collective apartments.
The single building area of the hotel apartment is 2480 m2, which is the main part of the project. Each building is equipped with 10 bedrooms, 1 activity room and 1 nurse duty room. Its high capacity can meet the needs of a large number of elderly people.
With a building area of 290-370 m2, the collective apartment is a relatively high-grade residential mode monomer, which can accommodate various functions of daily home and meet the needs of the elderly home life.
The service center, with a building area of about 2900 square meters, is a public service building for the elderly apartment, providing catering, medical treatment, centralized activities, teaching, visiting, meeting and other services for the entire park.
(4)Development goals

Under the background of the national strategy of coordinated development of Beijing, Tianjin and Hebei, as well as the overall tourism advocated by the state, Dingsheng Cultural Industry Investment Co., Ltd. aims to highlight the essence of royal culture and integrate the rich historical and cultural tourism resources of Chengde. It integrates the ten major functions of performing arts, film and television, appreciation, entertainment, health preservation, catering, shopping, commercial and residential, exhibition and communication, to build China Based on the foundation of Beijing, Tianjin and Hebei, the Royal cultural industry corridor with rich characteristics and rich formats adheres to the principle of complementary advantages, mutual benefit and win-win situation, and comprehensively improves the economic and social benefits of heyday, striving to become one of the top 30 cultural enterprises in China in three to five years, and to build the flourishing culture into a first-class cultural and creative brand in China.